Why Planete Durable

« To build the world we dream of, we need to give to all the desire to live in it »(1)

Since the amazing and recent awakening to environmental issues, our society is evolving whilst adopting a more responsible behaviour towards the planet.

Today, most companies choose to promote sustainable strategies thus transforming their usual economic approach. The respect of the environment and of individuals is directly associated with their corporate social responsibility. Products become economic, organic, ethical…in one word: sustainable.

Political actors have also become increasingly aware of their fundamental role to implement measures, supporting and revitalising this new economy.

The media too echoes back the work and projects developed by associations, experts, and personalities committed to sustainable development. It has efficiently contributed in awakening the public opinion to the necessity to reconsider our lifestyle as now eco-conscious citizens.

The public finally, is open and enthusiastic, discovering its own influential role beside companies.

However, responsible businesses today lack visibility and consum’actors are today in search of new models.

The surveys below indicate indeed that we are:

85% (2) to believe organic & green products are not just a fashionable development / 60% to say they represent a real progress in the society
91 % (3) to consider the protection of the environment as one of our first priorities
81 % (3) that are ready to buy certified environmentally-friendly products
We wish to contribute in fighting global warming, pollution and biodiversity loss
But:
53 % (3) of us don’t know how to do it yet!

Thus, Planete Durable® will be the unique venue for all dedicated to sustainable consumption at a time when individuals strive to sharpen their social and environmental conscience.

(1) Quote from the book « 80 men to change the world », Sylvain Darnil & Mathieu Le Roux
(2) source LH2/Mouvement Vraiment Durable April 2008
(3) Etude Ifop/La Poste/les Echos mars 2007 Etude Opinion Way Décembre 2006

top