Visitors profil

Planete Durable® will welcome the convinced consumer but also the curious one, eager to find more information and make more informed choices.

Sensitive to design and modern styles, the shoppers will be looking for responsible products & services that are not too restricting and participate in the quality of life they want whilst allowing them to be an ethical consumer.

35 000 targeted visitors are expected – below visitors study for 2010 edition:

• 31,5% between 21 & 30 years old; 48% between 31 & 50 years old; 11% between 51 & 60 years old; 2,5% more than 61 years old.
• 52% women, 48% men
• 37% senior & middle management employees, 16% civil servants, 20% students, 19% retired, 8% self employed
• 42% of the visitors came with friends & family, 24% with their companion, 34% alone
• 83% of the visitors came from Paris & suburbans, 17% from the provinces
• visitors stayed on average 2h40

Their expectation from the exhibition:

• 90% gather information
• 67% know about new products / innovations
• 60% interact / establish contacts
• 37% probe and buy products
• 15% attend conferences / attractions
  

The large majority is planning to be regular visitor and satisfied:

• 88% of the visitors plan to attend the 2010 exhibition
• 88% of the visitors will recommend the exhibition around them
• 86% of the visitors were satisfied / very satisfied with their visit

*(source Infora - visitors study done at the exhibition in March 25 & 27 2010)

The exhibition Planete Durable® will provide businesses with a unique and inspiring stage to promote their goods & services that are available today and meeting consumers’ expectations.