Why an exhibition

« To build the world we dream of, we need to give to all the desire to live in it » (1)

Since the amazing and recent awakening to environmental issues, our society is evolving whilst adopting a more responsible behaviour towards the planet.

Today, most companies choose to promote sustainable strategies thus transforming their usual economic approach. The respect for the environment and individuals is directly associated with their corporate social responsibility. Products become economic, organic, ethical…in one word: sustainable.

Political actors have also become increasingly aware of their fundamental role in implementing measures, supporting and revitalizing this new economy.

The media too echoes back the work and projects developed by associations, experts, and personalities committed to sustainable development. It has efficiently contributed to the awakening of the public opinion to the necessity to reconsider our lifestyle as now eco-conscious citizens.

The public is open and enthusiastic, discovering its own influential role along with companies.

However, responsible businesses today lack visibility and consum’actors are in search of new models - amongst French population:

• 72 % consider they need more information to purchase eco-friendy products (Source : CSA January 2009)
• 72 % consider that sustainable developement will have a strong positive impact on the way production and coinsumption will evolve (64% last May 2008, 40% last May 2005) (Source : LH2 / Comité 21 April 2009)
• 94 % consider that choosing sustainable products for day to day needs is essential (Source : Opinion way / FCD March 2009)
• 69 % claim they purchase more and more eco-friendly products (41% strongly agree, 28% totally agree) (Source : IPSOS January 2009)
• 94 % believe that green consumption is equivalent to better consumption (Source : enquête MANDADORI March 2009)
• 80 % are convinced that investments made towards green economy will have positive effects on the future economic growth and will help to resolve unemployment issues in this current economic crisis (Source : CSA January 2009)

Thus, Planete Durable® will be the unique venue for all dedicated to sustainable consumption at a time when individuals strive to sharpen their social and environmental conscience.